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Getting More from Your Content Marketing – 4 Ways to Do It

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Most services that have an online presence or are active in their community will have tried their hand at content marketing. The main idea behind this form of marketing is to reach out to the customer base. While the expected end result is to make more sales, the motive is not that obvious in the process. Content based marketing focuses on having a one-on-one relationship with the customer and inspire their loyalty.

However, it can be quite the task to achieve such results. Taking a leaf from the best of content publishing, there are four methods through which the practice of content marketing can provide a bigger bang for the buck.

Write From Personal Experience – Nothing gets the customer base more involved than listening to singular point of view rather than a general perspective. Google provides the best example of this method on their blog. There are regular articles written by the staff and how their experience has been so far. Writing from experience allows the customers to become more open to the content at hand and provide feedback as well.

Publish Consistent Content – Readers and customers come to expect a certain amount of consistency in the content that they receive. Maintaining the consistency is key to getting the most of out content marketing. Columns for a fashion magazine will do best if they focus on fashion, beauty, cosmetics and related content. If they choose to meander from topic to topic, chances are that readers will go meandering off to a different piece of content.

Old News Is Dead News – In content marketing, one should never make the mistake of thinking that the audience is outdated. Staying in touch with current events is necessary, since publishing content with outdated information is self-sabotage. Always write content that assumes the reader is well informed and needs only a small amount of information to refresh their mind.

Create Your Own Niche – One of the best things about content marketing is that it can be used to create a niche. Instead of being branded by the media and service providers, a company has a chance to present a new image and cater to a new target audience. Wedding photographers provide a good example over here. By publishing a blog or online journal, photographers can present the kind of work they are best at and get more clients interested in it.

About The Author

Jasper Lim

Jasper Lim is the CEO of Merlien Institute. He frequently reviews the state-of-art of the marketing research industry. Apart from his daily work, Jasper serves as an Editorial Board Member for the International Journal of Work Innovation. He is also an accomplished qualitative researcher with several peer-reviewed academic publications to his name.

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