View from Ericsson – When Mobile Market Research turns you topsy turvy!

View from Ericsson – When Mobile Market Research turns you topsy turvy!

Ericsson's regional head for Consumer Insights, Jasmeet Sethi, presented during the May 2014 Market Research in the Mobile World North America 2014 event in Chicago. A fascinating ...

Why Ads Should Name Brands ‘Early and Often

Why Ads Should Name Brands ‘Early and Often

This column is a response to "Why Does Your Brand Wait Until :29" to Show Up in Your Ad," Adweek, July 15, 2014. A recent Adweek column bemoaned the absence of brand names from the ...

Skibz – a Small Business Success Story

Skibz – a Small Business Success Story

Helen Bristol was a young mother who liked her tinies to look presentable. And with that she had a problem. Her children were dribblers. If they didn’t wear their bibs all the time ...

2014 World Cup a game-changer for the sport and sponsors?

2014 World Cup a game-changer for the sport and sponsors?

This year we conducted our 22nd Brand Keys Sports Loyalty Index. We measure all the teams for National Basketball Association, the Major League Baseball, the National Hockey League ...

Key considerations when conducting research via mobile

Key considerations when conducting research via mobile

Young Ham, Product Innovation Manager (APAC) at Lightspeed Research – GMI, warns against researchers simply applying what they know from online surveys and transferring that to mob ...

Clippers’ Brand Loyalty Plummets on Racial Comments

Clippers’ Brand Loyalty Plummets on Racial Comments

The 2014 NBA playoffs are underway, and while it may be too early to jump to conclusions as to which teams will reach the finals, fan loyalty turns out to be much more than the sum ...

Exciting Times for Mobile Market Research in Asia

Exciting Times for Mobile Market Research in Asia

Over 170+ market research leaders gathered in Singapore at the 2nd annual MRMW Asia conference held on March 4-7 to discuss the latest developments in mobile market research. From ...

View from Ericsson – When Mobile Market Research turns you topsy turvy!

Ericsson's regional head for Consumer Insights, Jasmeet Sethi, presented during the May 2014 Market Research in the Mobile World North America 2014 event in Chicago. A fascinating view of mobile space from the perspective of a technological giant like Ericsson can be gleaned from Sethi's presentation. Mostly, more ...

August 21, 2014 (0) comments

Things That Can Help Marketers Speed Up Technological Adoption in the Philippines

Much can be said about the budding local tech scene in the Philippines. On one hand, the country is more receptive to technology today than ever before. In fact, startup incubators such as KickStart Ventures and IdeaSpace have had no problem attracting technopreneurs and bringing their bright ideas to life. S more ...

December 12, 2013 (0) comments

Why Ads Should Name Brands ‘Early and Often

This column is a response to "Why Does Your Brand Wait Until :29" to Show Up in Your Ad," Adweek, July 15, 2014. A recent Adweek column bemoaned the absence of brand names from the first 29 seconds of many :30 ads. It advised introducing the brand earlier and mentioning it more often as the author explained t more ...

July 30, 2014 (0) comments

Skibz – a Small Business Success Story

Helen Bristol was a young mother who liked her tinies to look presentable. And with that she had a problem. Her children were dribblers. If they didn’t wear their bibs all the time, they’d have soaking wet fronts to their clothes. But bibs are not exactly the height of baby fashion. They don’t look good when more ...

July 19, 2014 (0) comments

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