Exciting Times for Mobile Market Research in Asia

Exciting Times for Mobile Market Research in Asia

Over 170+ market research leaders gathered in Singapore at the 2nd annual MRMW Asia conference held on March 4-7 to discuss the latest developments in mobile market research. From ...

Qualitative research is alive and kicking – a review from Qual360 North America 2014

Qualitative research is alive and kicking – a review from Qual360 North America 2014

“Qual isn’t dead, it has just been in the wrong place at the wrong time” this somewhat provoking statement formed the title of just one of the many excellent presentations given du ...

Unveiling the ‘WHY’ in Marketing Research – Big Data and Qualitative Data Analysis

Unveiling the ‘WHY’ in Marketing Research – Big Data and Qualitative Data Analysis

“Big Data” is not just a buzzword anymore. For research and marketing worldwide, it is becoming a matter of course to analyze fast growing data for the purpose of gaining valuable ...

How are the clients feeling? Research observers need wearable tech, too!

How are the clients feeling? Research observers need wearable tech, too!

There has been much excitement lately about ways to incorporate wearable technology in marketing research — everything from smart shirts with heart-rate monitors to smart glasses w ...

Global research pioneers to gather in Singapore for Market Research in the Mobile World

Global research pioneers to gather in Singapore for Market Research in the Mobile World

At the 11th edition of Market Research in the Mobile World Conference (MRMW Asia), global brands and research agencies will convene in Singapore from March 4-7 to discuss the chall ...

Toluna appoints new Director for Australia and New Zealand

Toluna appoints new Director for Australia and New Zealand

Toluna, an online panel and survey technology provider today announced the promotion of Neil Hayes to Director, Australia and New Zealand. Hayes will be based in Sydney, where he w ...

Good data scientist hunting – the sexiest job of the 21st century

Good data scientist hunting – the sexiest job of the 21st century

It may be the “sexiest job of the 21st century”, but beyond that there isn’t a great deal of consensus on how to define a data scientist. Part of the reason it’s so hard to pin dow ...

Exciting Times for Mobile Market Research in Asia

Over 170+ market research leaders gathered in Singapore at the 2nd annual MRMW Asia conference held on March 4-7 to discuss the latest developments in mobile market research. From an overview of key investment areas to case studies demonstrating cutting edge projects from international brands, participants tr more ...

April 15, 2014 (0) comments

Things That Can Help Marketers Speed Up Technological Adoption in the Philippines

Much can be said about the budding local tech scene in the Philippines. On one hand, the country is more receptive to technology today than ever before. In fact, startup incubators such as KickStart Ventures and IdeaSpace have had no problem attracting technopreneurs and bringing their bright ideas to life. S more ...

December 12, 2013 (0) comments

Super Bowl Advertising Survey – Half of the Brands Score Big

Only half of this year’s Super Bowl XLVIII’s advertisers will score big based on their big investments according to Brand Keys' 12th annual Super Bowl Engagement Survey. When it comes to Super Bowl advertiser playbooks, brands all expect their ads to score big: big audiences, big creative, big buzz, and most more ...

January 22, 2014 (0) comments

Understanding the Role of Innovation in the Personal Care Industry

In the world of fast-moving consumer goods, staying abreast of your competitors is the key to achieving significant market leadership; but, in the world of cosmetics, your main competitor will always be your own brand. No matter how good your core products are, or how concretely established your brand identit more ...

December 11, 2013 (0) comments

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