Only 46 percent of SuperBowl advertiser brands expected to score big

Only 46 percent of SuperBowl advertiser brands expected to score big

Under half (46%) of Super Bowl XLIX’s advertisers will score big on their Super Bowl investments, according to the 13th annual Super Bowl Ad Engagement Survey conducted by Brand Ke ...

Mobile is the best channel for seeking online consumer feedback?

Mobile is the best channel for seeking online consumer feedback?

Even the selfie phenomenon was eagerly tackled during the deftly handled presentation by Jason Jacobs, subject matter expert for Mobile Solutions at Confirmit. His talk at MRMW Nor ...

How sample sources can play a decisive role in the quality of data

How sample sources can play a decisive role in the quality of data

Kirk Ward, EVP for TNS Marketing Science Americas, presented in May 2014 at the Market Research in the Mobile World North America 2014 event in Chicago. He talked about the impact ...

Leveraging the quantified self movement for health research   

Leveraging the quantified self movement for health research  

Brian Mondry, vice president for Kantar Health's Integrated Digital Solutions and Innovation, made a presentation in May 2014 at the Market Research in the Mobile World North Ameri ...

View from Ericsson – When Mobile Market Research turns you topsy turvy!

View from Ericsson – When Mobile Market Research turns you topsy turvy!

Ericsson's regional head for Consumer Insights, Jasmeet Sethi, presented during the May 2014 Market Research in the Mobile World North America 2014 event in Chicago. A fascinating ...

Why Ads Should Name Brands ‘Early and Often

Why Ads Should Name Brands ‘Early and Often

This column is a response to "Why Does Your Brand Wait Until :29" to Show Up in Your Ad," Adweek, July 15, 2014. A recent Adweek column bemoaned the absence of brand names from the ...

Skibz – a Small Business Success Story

Skibz – a Small Business Success Story

Helen Bristol was a young mother who liked her tinies to look presentable. And with that she had a problem. Her children were dribblers. If they didn’t wear their bibs all the time ...

Mobile is the best channel for seeking online consumer feedback?

Even the selfie phenomenon was eagerly tackled during the deftly handled presentation by Jason Jacobs, subject matter expert for Mobile Solutions at Confirmit. His talk at MRMW North America 2014 event in Chicago effectively demonstrated that mobile is the most suitable channel for use when one is seeking fee more ...

January 17, 2015 (0) comments

Things That Can Help Marketers Speed Up Technological Adoption in the Philippines

Much can be said about the budding local tech scene in the Philippines. On one hand, the country is more receptive to technology today than ever before. In fact, startup incubators such as KickStart Ventures and IdeaSpace have had no problem attracting technopreneurs and bringing their bright ideas to life. S more ...

December 12, 2013 (0) comments

Only 46 percent of SuperBowl advertiser brands expected to score big

Under half (46%) of Super Bowl XLIX’s advertisers will score big on their Super Bowl investments, according to the 13th annual Super Bowl Ad Engagement Survey conducted by Brand Keys (www.brandkeys.com), the New York-based brand engagement and consumer loyalty research consultancy. - Pepsi, WeatherTech, Dorit more ...

January 23, 2015 (0) comments

Skibz – a Small Business Success Story

Helen Bristol was a young mother who liked her tinies to look presentable. And with that she had a problem. Her children were dribblers. If they didn’t wear their bibs all the time, they’d have soaking wet fronts to their clothes. But bibs are not exactly the height of baby fashion. They don’t look good when more ...

July 19, 2014 (0) comments

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