Brickstorming the future of qualitative research in 2025

Brickstorming the future of qualitative research in 2025

We (brick)stormed our way into Qual 360 earlier this month (not the last dodgy pun to come - be forewarned!) with our hands-on workshop in which we shared our latest haptic tool. J ...

AT&T, Google and NFL are top in consumer engagements according to 2015 CLEI survey

AT&T, Google and NFL are top in consumer engagements according to 2015 CLEI survey

AT&T, Hyundai, Ford, Dominos, Dunkin’, Google, Discover, Avis, Konica Minolta and the NFL, all maintained their Number one category positions in a challenging environment where ...

Only 46 percent of SuperBowl advertiser brands expected to score big

Only 46 percent of SuperBowl advertiser brands expected to score big

Under half (46%) of Super Bowl XLIX’s advertisers will score big on their Super Bowl investments, according to the 13th annual Super Bowl Ad Engagement Survey conducted by Brand Ke ...

Mobile is the best channel for seeking online consumer feedback?

Mobile is the best channel for seeking online consumer feedback?

Even the selfie phenomenon was eagerly tackled during the deftly handled presentation by Jason Jacobs, subject matter expert for Mobile Solutions at Confirmit. His talk at MRMW Nor ...

How sample sources can play a decisive role in the quality of data

How sample sources can play a decisive role in the quality of data

Kirk Ward, EVP for TNS Marketing Science Americas, presented in May 2014 at the Market Research in the Mobile World North America 2014 event in Chicago. He talked about the impact ...

Leveraging the quantified self movement for health research   

Leveraging the quantified self movement for health research  

Brian Mondry, vice president for Kantar Health's Integrated Digital Solutions and Innovation, made a presentation in May 2014 at the Market Research in the Mobile World North Ameri ...

View from Ericsson – When Mobile Market Research turns you topsy turvy!

View from Ericsson – When Mobile Market Research turns you topsy turvy!

Ericsson's regional head for Consumer Insights, Jasmeet Sethi, presented during the May 2014 Market Research in the Mobile World North America 2014 event in Chicago. A fascinating ...

Mobile is the best channel for seeking online consumer feedback?

Even the selfie phenomenon was eagerly tackled during the deftly handled presentation by Jason Jacobs, subject matter expert for Mobile Solutions at Confirmit. His talk at MRMW North America 2014 event in Chicago effectively demonstrated that mobile is the most suitable channel for use when one is seeking fee more ...

January 17, 2015 (0) comments

Things That Can Help Marketers Speed Up Technological Adoption in the Philippines

Much can be said about the budding local tech scene in the Philippines. On one hand, the country is more receptive to technology today than ever before. In fact, startup incubators such as KickStart Ventures and IdeaSpace have had no problem attracting technopreneurs and bringing their bright ideas to life. S more ...

December 12, 2013 (0) comments

AT&T, Google and NFL are top in consumer engagements according to 2015 CLEI survey

AT&T, Hyundai, Ford, Dominos, Dunkin’, Google, Discover, Avis, Konica Minolta and the NFL, all maintained their Number one category positions in a challenging environment where consumer expectations have increased nearly 28% over 2014, according to Brand Keys 2015 Customer Loyalty Engagement Index® (CLEI) more ...

February 14, 2015 (0) comments

Brickstorming the future of qualitative research in 2025

We (brick)stormed our way into Qual 360 earlier this month (not the last dodgy pun to come - be forewarned!) with our hands-on workshop in which we shared our latest haptic tool. Joined by a truly inspiring bunch of sixty-odd qualies, our session was all about getting to grips with a methodology that facilita more ...

February 26, 2015 (0) comments

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