Skibz – a Small Business Success Story

Skibz – a Small Business Success Story

Helen Bristol was a young mother who liked her tinies to look presentable. And with that she had a problem. Her children were dribblers. If they didn’t wear their bibs all the time ...

2014 World Cup a game-changer for the sport and sponsors?

2014 World Cup a game-changer for the sport and sponsors?

This year we conducted our 22nd Brand Keys Sports Loyalty Index. We measure all the teams for National Basketball Association, the Major League Baseball, the National Hockey League ...

Key considerations when conducting research via mobile

Key considerations when conducting research via mobile

Young Ham, Product Innovation Manager (APAC) at Lightspeed Research – GMI, warns against researchers simply applying what they know from online surveys and transferring that to mob ...

Clippers’ Brand Loyalty Plummets on Racial Comments

Clippers’ Brand Loyalty Plummets on Racial Comments

The 2014 NBA playoffs are underway, and while it may be too early to jump to conclusions as to which teams will reach the finals, fan loyalty turns out to be much more than the sum ...

Exciting Times for Mobile Market Research in Asia

Exciting Times for Mobile Market Research in Asia

Over 170+ market research leaders gathered in Singapore at the 2nd annual MRMW Asia conference held on March 4-7 to discuss the latest developments in mobile market research. From ...

Qualitative research is alive and kicking – a review from Qual360 North America 2014

Qualitative research is alive and kicking – a review from Qual360 North America 2014

“Qual isn’t dead, it has just been in the wrong place at the wrong time” this somewhat provoking statement formed the title of just one of the many excellent presentations given du ...

Unveiling the ‘WHY’ in Marketing Research – Big Data and Qualitative Data Analysis

Unveiling the ‘WHY’ in Marketing Research – Big Data and Qualitative Data Analysis

“Big Data” is not just a buzzword anymore. For research and marketing worldwide, it is becoming a matter of course to analyze fast growing data for the purpose of gaining valuable ...

Key considerations when conducting research via mobile

Young Ham, Product Innovation Manager (APAC) at Lightspeed Research – GMI, warns against researchers simply applying what they know from online surveys and transferring that to mobile. Here he provides a summary of the key points from a workshop GMI delivered at the recent Market Research in the Mobile World more ...

June 23, 2014 (0) comments

Things That Can Help Marketers Speed Up Technological Adoption in the Philippines

Much can be said about the budding local tech scene in the Philippines. On one hand, the country is more receptive to technology today than ever before. In fact, startup incubators such as KickStart Ventures and IdeaSpace have had no problem attracting technopreneurs and bringing their bright ideas to life. S more ...

December 12, 2013 (0) comments

2014 World Cup a game-changer for the sport and sponsors?

This year we conducted our 22nd Brand Keys Sports Loyalty Index. We measure all the teams for National Basketball Association, the Major League Baseball, the National Hockey League and the National Football League with rankings that correlate very highly with viewership, purchase of licensed merchandise, and, more ...

June 24, 2014 (0) comments

Skibz – a Small Business Success Story

Helen Bristol was a young mother who liked her tinies to look presentable. And with that she had a problem. Her children were dribblers. If they didn’t wear their bibs all the time, they’d have soaking wet fronts to their clothes. But bibs are not exactly the height of baby fashion. They don’t look good when more ...

July 19, 2014 (0) comments

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