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Mobile Research Investments Are Shaping Global Business in New Ways

On July 18-19, 2016, a panel of experts met at the local Hilton Fort Worth to discuss investment trends in mobile research (MR), data capture, survey effectiveness and respondent privacy. Organized under the auspices of the Merlien Institute, an events and publishing company, the conference — formally known as the Market Research in the Mobile World (MRMW) global conference.— brought together a quartet of t ...

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The Value Radar – Future Insights for Brand Management

Future Values? Let me lead into the topic by looking at two considerations: Firstly, to be honest, I’ve always wondered why schools and universities teach us only about the world as some believe it was in the past and how it is at present. But, why didn’t we use our time in the classroom to think about what it might conceivably be like in the future? Especially given that, in everyday life, everybody is act ...

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Why in-the-moment research matters?

It is critical for companies to understand what drives the decisions of customers at their point-of-purchase in order to differentiate and grow their business. However, more often than not, these decisions are affected by a myriad of rational and emotional factors and it is challenging to reveal what actually happens at the tipping point when someone makes a decision. As Nobel Laureate Daniel Kahneman expla ...

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Online Quali Quant gets real at Qual360 North America

Invoke Solutions’ Wayne Goodreau and Dialsmith’s David Paull preview the interactive, live research event they’re hosting at Qual 360 NA and chat about how technologies are converging to make real-time, online quali-quant studies a reality. How many market research conferences give their attendees the opportunity to observe a live research study in action? At the upcoming Qual 360 North America, delegates w ...

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Mobile is the best channel for seeking online consumer feedback?

Even the selfie phenomenon was eagerly tackled during the deftly handled presentation by Jason Jacobs, subject matter expert for Mobile Solutions at Confirmit. His talk at MRMW North America 2014 event in Chicago effectively demonstrated that mobile is the most suitable channel for use when one is seeking feedback from an online user. Confirmit's Jacobs shared several revealing insights gleaned from mobile ...

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How sample sources can play a decisive role in the quality of data

Kirk Ward, EVP for TNS Marketing Science Americas, presented in May 2014 at the Market Research in the Mobile World North America 2014 event in Chicago. He talked about the impact of data sources, lengths of survey questionnaires, and consumer data collection devices on research results. He also posed a timely question about the quality of the data being gathered by market researchers, who leverage the popu ...

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Leveraging the quantified self movement for health research  

Brian Mondry, vice president for Kantar Health's Integrated Digital Solutions and Innovation, made a presentation in May 2014 at the Market Research in the Mobile World North America 2014 conference in Chicago. He spoke about the pervasiveness of the "quantified self" in modern consumer insight and how this can be taken advantage of by market researchers. His talk was centered on the concept of a "quantifie ...

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View from Ericsson – When Mobile Market Research turns you topsy turvy!

Ericsson's regional head for Consumer Insights, Jasmeet Sethi, presented during the May 2014 Market Research in the Mobile World North America 2014 event in Chicago. A fascinating view of mobile space from the perspective of a technological giant like Ericsson can be gleaned from Sethi's presentation. Mostly, Sethi's presentation hinged on a feel-good, chirpy recounting of the challenges and successes in ma ...

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Key considerations when conducting research via mobile

Young Ham, Product Innovation Manager (APAC) at Lightspeed Research – GMI, warns against researchers simply applying what they know from online surveys and transferring that to mobile. Here he provides a summary of the key points from a workshop GMI delivered at the recent Market Research in the Mobile World APAC conference in Singapore. “In the digital age, one of the best ways to conduct research is by us ...

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Exciting Times for Mobile Market Research in Asia

Over 170+ market research leaders gathered in Singapore at the 2nd annual MRMW Asia conference held on March 4-7 to discuss the latest developments in mobile market research. From an overview of key investment areas to case studies demonstrating cutting edge projects from international brands, participants truly were given a full overview about the state of the industry. Not short on innovations itself, the ...

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