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Why Ads Should Name Brands ‘Early and Often

This column is a response to "Why Does Your Brand Wait Until :29" to Show Up in Your Ad," Adweek, July 15, 2014. A recent Adweek column bemoaned the absence of brand names from the first 29 seconds of many :30 ads. It advised introducing the brand earlier and mentioning it more often as the author explained that people forget the name of the product/brand if it is not repeated early and often. The author of ...

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