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The Value Radar – Future Insights for Brand Management

Future Values? Let me lead into the topic by looking at two considerations: Firstly, to be honest, I’ve always wondered why schools and universities teach us only about the world as some believe it was in the past and how it is at present. But, why didn’t we use our time in the classroom to think about what it might conceivably be like in the future? Especially given that, in everyday life, everybody is act ...

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