Kantar Renews Sponsorship Contract with MRMW
Kantar and Merlien Institute have announced their renewed partnership for the world’s largest mobile marketing research conference series – Market Research in the Mobile World (MRMW). Kantar will be the series title sponsor for 2014, covering all four conferences in Asia, Europe, North America and Africa.
“We are very pleased that Kantar has reaffirmed its commitment to MRMW for the fourth consecutive year. Kantar has been a great partner over the years and its commitment, together with many of our partners who also continue to support MRMW, shows that we are on the right track to provide the marketing research industry with an important platform for learning and networking, ” said Jens Cornelissen, Managing Director for Merlien Global Events.
Kantar has been the global title sponsor for MRMW for the past 3 years and continues to see the conference series attracting over 2000 delegates worldwide as a key platform to engage with their stakeholders.
Guy Rolfe, the Head of Global Mobile Practice of Kantar, will be chairing the conference. “We’re delighted to re-affirm our commitment as title sponsors for the 2014 MRMW Conference Series in Singapore, Chicago, Berlin and Cape Town. At Kantar, we are fully committed to the development of cutting-edge mobile research tools and best practices. Over the years, MRMW has provided us with the perfect platform to reach out to our clients and partners around the world. I am looking forward to continuing this dialogue and to helping shape the future of mobile marketing research industry,” says Rolfe.
First held in 2010, the MRMW conference series has expanded to cover four continents and attracts hundreds of delegates per event. The global series can claim many industry firsts and continues to push the boundaries in mobile marketing research. The conference is supported by major clients, research agencies, associations and key technology providers, making it an integral part of the market research industry.
The MRMW 2014 series will kick-off on March 4-7, 2014 in Singapore. Companies confirmed to speak include Coca-Cola, Air France-KLM, Kantar, TNS and Glassic. The event will showcase the newest case studies and best practices from Top Fortune 500 brands, research agencies and technology companies. It will also examine how new players such mobile operators, internet companies and social media networks are becoming part of the marketing research and insight ecosystem.