Global research pioneers to gather in Singapore for Market Research in the Mobile World Reviewed by Momizat on . Rating: 0
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Global research pioneers to gather in Singapore for Market Research in the Mobile World

MRMW AsiaAt the 11th edition of Market Research in the Mobile World Conference (MRMW Asia), global brands and research agencies will convene in Singapore from March 4-7 to discuss the challenges and opportunities for using the mobile research for driving marketing, branding, new product development and business strategies. The conference intends to inform businesses of the latest marketing research techniques and how these new tools can help companies better understand their own brands and customers.

Among the world’s largest brands represented at MRMW Asia;  Singtel will speak about how to create mobile customer panels to build deeper engagement with consumers and increase brand impact. Coca-Cola will be presenting a case study on how to use mobile to get closer to the truth about consumer beverage consumption. Standard Chartered with speak about how to develop an integrated business intelligence using mobile data.

Among the agencies and tech companies represented, Kantar will address the latest factors and challenges researchers need to overcome in order to succeed in generating actionable insight for clients. There will also be a live demo and hands-on experience on using Google Glass and augmented reality for market research. Up to 10 pairs of new Google Glass prototypes will be available for demo at the exhibition area.

Other top client and agency companies represented at the event include NTUC FairPrice, Kellogg’s, Ericsson, Unilever, Qantas, Twitter, Jobstreet, Medtronic, Celcom, TNS, Nielsen, Ipsos, GMI, Confirmit, Toluna, Binu, On Device Research and many more!

The event will be held at Ramada Hotel at Zhongshan Park from March 4-7, 2014 in Singapore. For those interested in attending, you can visit the MRMW Asia website.

About The Author

Jasper Lim

Jasper Lim is the CEO of Merlien Institute. He frequently reviews the state-of-art of the marketing research industry. Apart from his daily work, Jasper serves as an Editorial Board Member for the International Journal of Work Innovation. He is also an accomplished qualitative researcher with several peer-reviewed academic publications to his name.

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