David Yurman Ads Feature Kate Upton
The American designer jewelry company, David Yurman, is reportedly partnered with Kate Upton in its fall 2013 ads. Kate Upton was recently named the Model of The Year, attracting extra attention from people and her fans. This will undoubtedly give boost to David Yurman’s campaign.
Accordingly the German photographer and filmmaker Peter Lindbergh is tasked with taking some photographs from the US supermodel Kate Upton. The American model has posted a number of photos in her Twitter account. The pictures of Kate Upton are mainly used by David Yurman in billboards and advertising campaigns.
Reactions to this cooperation are fairly positive. Joe Pardavila has twitted the following message with regard to this partnership: “@KateUpton is @DavidYurman’s catalog cover girl, is she supposed to make men buy stuff for their wives?”
David Yurman Inc. is a privately held company founded by David Yurman. The company’s estimated sales were €600 million in 2010 and 2011. David Yurman has strong presence in the U.S. market. It is worth mentioning that the company launched its first fragrance in the summer of 2008. David Yurman is headquartered in New York City.