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Gaining Deeper Insights Across Customer Profiles Using Sensory Analysis

Munendra Dixit, project director at AMRB, and Bharati Dixit, research executive of GMR Al Futtaim Group at Lexus AE, made a presentation during the Qualitative360 Europe 2013 in Berlin, Germany. The presentation explained how sensory analysis, which can aid studies that go beyond traditional qualitative research, can be harnessed to gain a deeper understanding of diverse customer profiles. Munendra Dixit de ...

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Challenges and Opportunities Facing Mobile Research on a Global Scale

At the recent Market Research in the Mobile World North America event held in Minneapolis, Carol Haney, vice president of Group Product Marketing at Toluna, presented the challenges and opportunities facing mobile research conducted on a global scale. One of the challenges inherent in global mobile research is the unpredictability of the brand message to lead to its desired conclusion: a sales transaction. ...

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How to Understand Consumer Brand Experience through Mobile

Marie Ng, vice president of Client Solutions Digital at Millward Brown, discussed how the use of mobile market research strategies can help gather in-depth information about the manifold consumer experiences associated with brands. She presented during the July 2013 event, Market Research in the Mobile World North America. Ng described three possible ways by which mobile research can be appropriated. One, m ...

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Using Mobile As Integral Part of Corporate Marketing Research in General Mills

During the July 2013 MRMW event in Minneapolis, Jeanine Bassett, vice president of Global Consumer Insights at General Mills, talked about the importance of establishing a mobile strategy to reach out to survey respondents when doing corporate market research. Bassett mentioned a finding that did not bode well for companies that sent their survey questions through email. In 2010, email usage declined by mor ...

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How to conduct storytelling through mobile technologies

Jim Chastain, founder and managing partner of RealityCheck, spoke during the July 2013 event, Market Research in the Mobile World North America, held in Minneapolis. He explained how storytelling can be made possible through the use of mobile technologies. There's Big Data, which accumulates and is collected over time by algorithms. Then there's Little Data, which spans across and is gathered from moments i ...

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Research Now Demonstrates How to Combine Surveys with Passive Data

Roddy Knowles, a research manager and mobile subject matter expert at Research Now, made a presentation during the July 2013 event, Market Research in the Mobile World North America, held in Minneapolis. Knowles was able to demonstrate a technique combining surveys with the passive gathering of market data. Using data from both sources enables market researchers to confirm a customer's location and purpose, ...

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A Brief History of Conjoint Interviewing

If you know any market researchers who love to talk about their work, then you probably already know what conjoint interviewing is. The field of market research uses conjoint analysis to find out what consumers think of a product’s or service’s various features.  What you may not know, however, is that the origins of conjoint interviewing date back to the middle of last century. As early as the 1960s and 19 ...

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Research on Research: Comparing Online and Mobile Participation in Discussion Boards

Mobile advancements and mass market adoption has generated a fast evolution of new capabilities in Online Qualitative Market Research. With these rapid advancements, there are many questions on how it impacts current online research. Similar to the adoption of online methodologies over a decade ago, we are now seeing a need for verification to validate the methodology holistically. itracks took a Research o ...

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Follow Customer’s Media Touchpoints Through Long Term Mobile Surveys

Mobile phones can be used effectively to understand the contextual dimensions of consumers’ daily lives. USA Touchpoints asks people to record, on their mobile, several dimensions every half hour for 10 days. The rich resulting data provide insights on where people are, who they are with, what they are doing and which media they use throughout the day and week. These learnings inform integrated marketing pl ...

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Ali Asgar Hamedani: Iran Needs to Restore Oil Export Revenue

According to the statistics released on January by the Ministry of Petroleum, Iran has lost more than half of its revenue through the export of crude oil. In recent years, the European Union and the U.S. government have imposed sanctions on Iran’s economy. Foreign companies are currently banned from buying crude oil and petrochemical products from Iran. Bijan Namdar Zangeneh, the Iranian new minister of oil ...

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