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Qualitative research is alive and kicking – a review from Qual360 North America 2014

“Qual isn’t dead, it has just been in the wrong place at the wrong time” this somewhat provoking statement formed the title of just one of the many excellent presentations given during the inaugural Qualitative 360 North America conference in Toronto. Terri Bressi (Research&Incite) and David Najgoldberg (Reckitt Benckiser) demonstrated how a great client-agent relationship leads to amazing results. Most ...

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Unveiling the ‘WHY’ in Marketing Research – Big Data and Qualitative Data Analysis

“Big Data” is not just a buzzword anymore. For research and marketing worldwide, it is becoming a matter of course to analyze fast growing data for the purpose of gaining valuable information on consumer behavior. What is new – and of particular interest for me as the CEO of ATLAS.ti – is the growing importance of qualitative research in analyzing big data. Over the last few years, our software sales to ins ...

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How are the clients feeling? Research observers need wearable tech, too!

There has been much excitement lately about ways to incorporate wearable technology in marketing research — everything from smart shirts with heart-rate monitors to smart glasses with facial-coding capabilities. In the world of qualitative marketing research, it’s our job to understand the entire Gestalt of human interaction with products, services, brands and communications — exploring how people think cog ...

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Good data scientist hunting – the sexiest job of the 21st century

It may be the “sexiest job of the 21st century”, but beyond that there isn’t a great deal of consensus on how to define a data scientist. Part of the reason it’s so hard to pin down a meaningful definition of a data scientist, is because the scope of what a data scientist does seems impossibly broad. The organizations that make some headway on developing their data science capabilities are the ones that emp ...

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How to Win Shoppers Through Qualitative Research

Curator's Note:  As some of you might already know, I was appointed as the Magazine Curator for HeraldBoy News. In this first series of articles, I will be reviewing presentations of some of the world's top brands and agencies. First up is a review of a talk by P&G's Michael Biscocho where he discussed how to win shoppers through qualitative research at the recent Qualitative 360 Asia conference held in ...

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Most effective data gathering techniques for emerging markets

Shirley Wakefield, the CEO of Cape Town, Africa-based Pondering Panda, made a presentation during the Market Research in the Mobile World Europe event, which was held in London on October 8-11, 2013. In her talk, she discussed the most effective data-gathering techniques and research methodologies suitable for use in emerging markets. Emerging markets offer remarkable potential for mobile research because t ...

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Market Research in Golden Age – More Challenges Ahead

As we at RFL Communications enter our 20th year reporting news on market research(MR) power players and the ever-growing number of technology-based research innovation start-ups, it is clear that the number of research introductions is accelerating. That is good, very good and, at the same time, some extremely vexing impacts on MR departments (and thus MR vendors). Although technology (e.g. online research, ...

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Increasing Use Of Qualitative Research By Clients in Asia – Qual360 Singapore 2013

Qualitative research has long been regarded as a secondary method when it comes to marketing research in Asia. Clients usually have more faith in the results from quantitative research than qualitative research. Well, this has all changed now. In this year’s Qual360 Asia held in Singapore, we saw many of the qualitative case studies presented with robust facts and results. Surely opinions will have changed ...

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Vodafone: Know How To Look For Gold in Digital Data

Vodafone's project director, Mick Kennedy, presented during the recently concluded Market Research in the Mobile World Europe 2013 event in London. He talked about mining digital data and finding valuable insight from it. Likening the digital environment to a growing river of data, Kennedy went on to talk about the inevitable difficulty of finding "gold" in it. In the gold rush, prospectors simply pan for g ...

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Does Digital Data Consumption Resembles The Act of Consuming Food?

During the recently concluded Market Research in the Mobile World Europe 2013 event in London, Fabian Hemmert, a researcher from the Design Research Lab, delivered a presentation tackling the various opportunities in the field of mobile research. According to Hemmert, the ubiquity of mobile and digital communications can be leveraged if done thoughtfully, an argument that has already been broached by many m ...

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