You Are Here: Home » Featured (Page 2)

Product Versioning and Cultural Branding

Be a savvy marketer and learn about the findings of two consumer behavior studies regarding two important marketing phenomena, product versioning and cultural branding. On Product Versioning Product versioning is a widespread practice among manufacturers of deliberately removing certain product functionalities so that a new product can be introduced into the market. An example of product versioning is Apple ...

Read more

A Brief History of Conjoint Interviewing

If you know any market researchers who love to talk about their work, then you probably already know what conjoint interviewing is. The field of market research uses conjoint analysis to find out what consumers think of a product’s or service’s various features.  What you may not know, however, is that the origins of conjoint interviewing date back to the middle of last century. As early as the 1960s and 19 ...

Read more

© 2013 Herald Boy. All Rights Reserved.

Scroll to top