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How Inbound Marketing Helps Outbound Marketing

Inbound marketing has the potential to significantly help outbound marketing efforts. It is typically "pull" style marketing that draws in customers through web searches, premium content, referrals and other means. Outbound marketing is typically mass marketing that indiscriminately speaks to an enormous audience and "pushes" the product directly to them instead of having them find it themselves. Recall Val ...

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PUSH – A Gadget That Will Push Athletes to Do More

Some of you might be thinking that the concept of wearable fitness trackers is on the verge of becoming cliché but there is more to a fitness tracking device than merely keeping tabs on your routine movement and activities. Your pulse, body temperature and the number of calories burned are pretty easy to figure out for most health tracking gadgets. However, there are certain crucial figures that cannot be j ...

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How about a Vest that Massages Your Body While You Work?

We all know very well about the large impact that stress has on our health. It deteriorates both our physical and mental state while also putting some negativity in our attitude towards other people. Nobody wants it and despite the ongoing study in order to find a permanent solution to encounter this health risk, not much has been brought forward. Is the routine stress getting on your nerves, too? How would ...

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Using Mobile As Integral Part of Corporate Marketing Research in General Mills

During the July 2013 MRMW event in Minneapolis, Jeanine Bassett, vice president of Global Consumer Insights at General Mills, talked about the importance of establishing a mobile strategy to reach out to survey respondents when doing corporate market research. Bassett mentioned a finding that did not bode well for companies that sent their survey questions through email. In 2010, email usage declined by mor ...

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Research Now Demonstrates How to Combine Surveys with Passive Data

Roddy Knowles, a research manager and mobile subject matter expert at Research Now, made a presentation during the July 2013 event, Market Research in the Mobile World North America, held in Minneapolis. Knowles was able to demonstrate a technique combining surveys with the passive gathering of market data. Using data from both sources enables market researchers to confirm a customer's location and purpose, ...

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Facebook Marketing Strategies To Get You Started

The number of people that use Facebook daily has grown tremendously in the last five years. With the increase in online sales and shopping, learning the art of Facebook marketing has become all the more important. There are new features on the social media website that are targeted at businesses and sellers. Using them correctly makes the difference between just having an online presence and actually making ...

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7 Social Media Marketing Mistakes You May Make

Getting a social media account on all the websites has become an essential part of branding these days. As all social media marketing experts will tell you that there are seven things that can go wrong when you first begin to explore the internet. Here are the mistakes and how they affect your business: 1.    Forgetting To Post - Having a social media presence is pointless if there is nobody to utilize it. ...

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5 Wonderful Benefits Of Marketing Through Social Media

A lot of people that are new to social networking will wonder if there any real benefits of marketing through this medium. After all, the visible effort that goes into writing a Facebook post or sending a tweet seems minimal. However, there are plenty of ways in which this form of marketing is quite effective. Behind every bit of social media marketing, there lies the same amount of work required for copy w ...

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Getting More from Your Content Marketing – 4 Ways to Do It

Most services that have an online presence or are active in their community will have tried their hand at content marketing. The main idea behind this form of marketing is to reach out to the customer base. While the expected end result is to make more sales, the motive is not that obvious in the process. Content based marketing focuses on having a one-on-one relationship with the customer and inspire their ...

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4 Promotional Marketing Methods For Small Businesses

Self-promotion is often the key to a successful marketing venture. It allows the public to have a lasting impression in their mind and can be the boost a business needs in the early stages. The simplest way to go ahead with promotional marketing is to remain in the public eye for the longest time. Promotional marketing need not take up a lot of time or money. Here are four simple methods that can be used ef ...

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