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Key considerations when conducting research via mobile

Young Ham, Product Innovation Manager (APAC) at Lightspeed Research – GMI, warns against researchers simply applying what they know from online surveys and transferring that to mobile. Here he provides a summary of the key points from a workshop GMI delivered at the recent Market Research in the Mobile World APAC conference in Singapore. “In the digital age, one of the best ways to conduct research is by us ...

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