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AT&T, Google and NFL are top in consumer engagements according to 2015 CLEI survey

AT&T, Hyundai, Ford, Dominos, Dunkin’, Google, Discover, Avis, Konica Minolta and the NFL, all maintained their Number one category positions in a challenging environment where consumer expectations have increased nearly 28% over 2014, according to Brand Keys 2015 Customer Loyalty Engagement Index® (CLEI) survey. Brands that were rated #1 in their categories for the first time include: Air Canada, Faceb ...

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Only 46 percent of SuperBowl advertiser brands expected to score big

Under half (46%) of Super Bowl XLIX’s advertisers will score big on their Super Bowl investments, according to the 13th annual Super Bowl Ad Engagement Survey conducted by Brand Keys (, the New York-based brand engagement and consumer loyalty research consultancy. - Pepsi, WeatherTech, Doritos, GoDaddy Dove Men + Care are Champs - BMW, Mercedes, Nissan and Toyota Race for Engagement Trophy ...

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2014 World Cup a game-changer for the sport and sponsors?

This year we conducted our 22nd Brand Keys Sports Loyalty Index. We measure all the teams for National Basketball Association, the Major League Baseball, the National Hockey League and the National Football League with rankings that correlate very highly with viewership, purchase of licensed merchandise, and, depending on the league, fan attendance. But we haven’t measured Major League Soccer. Don't get us ...

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Clippers’ Brand Loyalty Plummets on Racial Comments

The 2014 NBA playoffs are underway, and while it may be too early to jump to conclusions as to which teams will reach the finals, fan loyalty turns out to be much more than the sume of win-loss ratios, according to the 22nd annual NBA fan survey conducted by Brand Keys, Inc. ( the New York-based brand and customer loyalty research consultancy. The Brand Keys Sports Fan Loyalty Index (SLI) was ...

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Super Bowl Advertising Survey – Half of the Brands Score Big

Only half of this year’s Super Bowl XLVIII’s advertisers will score big based on their big investments according to Brand Keys' 12th annual Super Bowl Engagement Survey. When it comes to Super Bowl advertiser playbooks, brands all expect their ads to score big: big audiences, big creative, big buzz, and most importantly, big levels of emotional engagement. The survey found that for brands like GoDaddy, Old ...

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