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Mobile Research Investments Are Shaping Global Business in New Ways

On July 18-19, 2016, a panel of experts met at the local Hilton Fort Worth to discuss investment trends in mobile research (MR), data capture, survey effectiveness and respondent privacy. Organized under the auspices of the Merlien Institute, an events and publishing company, the conference — formally known as the Market Research in the Mobile World (MRMW) global conference.— brought together a quartet of t ...

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How sample sources can play a decisive role in the quality of data

Kirk Ward, EVP for TNS Marketing Science Americas, presented in May 2014 at the Market Research in the Mobile World North America 2014 event in Chicago. He talked about the impact of data sources, lengths of survey questionnaires, and consumer data collection devices on research results. He also posed a timely question about the quality of the data being gathered by market researchers, who leverage the popu ...

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Leveraging the quantified self movement for health research  

Brian Mondry, vice president for Kantar Health's Integrated Digital Solutions and Innovation, made a presentation in May 2014 at the Market Research in the Mobile World North America 2014 conference in Chicago. He spoke about the pervasiveness of the "quantified self" in modern consumer insight and how this can be taken advantage of by market researchers. His talk was centered on the concept of a "quantifie ...

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View from Ericsson – When Mobile Market Research turns you topsy turvy!

Ericsson's regional head for Consumer Insights, Jasmeet Sethi, presented during the May 2014 Market Research in the Mobile World North America 2014 event in Chicago. A fascinating view of mobile space from the perspective of a technological giant like Ericsson can be gleaned from Sethi's presentation. Mostly, Sethi's presentation hinged on a feel-good, chirpy recounting of the challenges and successes in ma ...

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Global research pioneers to gather in Singapore for Market Research in the Mobile World

At the 11th edition of Market Research in the Mobile World Conference (MRMW Asia), global brands and research agencies will convene in Singapore from March 4-7 to discuss the challenges and opportunities for using the mobile research for driving marketing, branding, new product development and business strategies. The conference intends to inform businesses of the latest marketing research techniques and ho ...

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Most effective data gathering techniques for emerging markets

Shirley Wakefield, the CEO of Cape Town, Africa-based Pondering Panda, made a presentation during the Market Research in the Mobile World Europe event, which was held in London on October 8-11, 2013. In her talk, she discussed the most effective data-gathering techniques and research methodologies suitable for use in emerging markets. Emerging markets offer remarkable potential for mobile research because t ...

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Research on Research – Comparing Mobile and Online Qualitative Responses

Gilles Gauthier, vice president for Product Development at itracks, presented at the 2013 Market Research in the Mobile World North America conference that was held in Minneapolis, USA. His talk centered on comparing the various responses generated from market research conducted through mobile and online methodologies. Gauthier also discussed the effect of mobile technology on consumer engagement. Gauthier' ...

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How to Deal with Missing Data from Modular Surveys?

At the recent 2013 Market Research in the Mobile World North America conference, Edward Paul Johnson, director of analytics at SSI, and Christi Walters, principal owner of Gongos Research gave a talk centered on the intricacies of conducting mobile surveys, including addressing the issue of missing data from a sequence of modular surveys. Examining a study that was designed to test both mobilization and mod ...

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The Importance of Incorporating Multi-Channel Approach to Market Research

During the July 2013 event, Market Research in the Mobile World North America, which was held in Minneapolis, USA, Shawna Thayer, Senior Director of Analytic Partners (former VP of Consumer Insights at SUPERVALU) gave a presentation highlighting the importance of incorporating a multi-channel approach to market research. The benefit of advanced planning to arrive at strategic decision making is also discuss ...

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Trends, Opportunities and Challenges of Mobile Marketing Research

Guy Rolfe, global mobile practice leader at Kantar Mobile, covered certain trends and areas of opportunities in the field of mobile marketing research. He presented during the July 2013 event, Market Research in the Mobile World North America, in Minneapolis, USA. Rolfe traced the long history of mobile research, including the period when internet research was still controversial and its strengths in terms ...

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