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Understanding the Role of Innovation in the Personal Care Industry

In the world of fast-moving consumer goods, staying abreast of your competitors is the key to achieving significant market leadership; but, in the world of cosmetics, your main competitor will always be your own brand. No matter how good your core products are, or how concretely established your brand identity is to a sizable consumer base, what will drive your company and what will determine long-term succ ...

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