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2015 MRMW Awards Winners Announced

Ericsson, RealityMine and Lumi were amongst the winners of the inaugural MRMW Awards 2015 held at the Wyndham New Yorker last night. The MRMW Awards are a celebration of innovation and excellence in the market research industry and aim to recognize the hard work of individuals who have achieved significant breakthroughs in mobile market research. Jasmeet Singh Sethi from Ericsson (Researcher of the Year) an ...

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Exciting Times for Mobile Market Research in Asia

Over 170+ market research leaders gathered in Singapore at the 2nd annual MRMW Asia conference held on March 4-7 to discuss the latest developments in mobile market research. From an overview of key investment areas to case studies demonstrating cutting edge projects from international brands, participants truly were given a full overview about the state of the industry. Not short on innovations itself, the ...

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Qualitative research is alive and kicking – a review from Qual360 North America 2014

“Qual isn’t dead, it has just been in the wrong place at the wrong time” this somewhat provoking statement formed the title of just one of the many excellent presentations given during the inaugural Qualitative 360 North America conference in Toronto. Terri Bressi (Research&Incite) and David Najgoldberg (Reckitt Benckiser) demonstrated how a great client-agent relationship leads to amazing results. Most ...

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Vodafone: Know How To Look For Gold in Digital Data

Vodafone's project director, Mick Kennedy, presented during the recently concluded Market Research in the Mobile World Europe 2013 event in London. He talked about mining digital data and finding valuable insight from it. Likening the digital environment to a growing river of data, Kennedy went on to talk about the inevitable difficulty of finding "gold" in it. In the gold rush, prospectors simply pan for g ...

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Does Digital Data Consumption Resembles The Act of Consuming Food?

During the recently concluded Market Research in the Mobile World Europe 2013 event in London, Fabian Hemmert, a researcher from the Design Research Lab, delivered a presentation tackling the various opportunities in the field of mobile research. According to Hemmert, the ubiquity of mobile and digital communications can be leveraged if done thoughtfully, an argument that has already been broached by many m ...

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Kantar Renews Sponsorship Contract with MRMW

Kantar and Merlien Institute have announced their renewed partnership for the world’s largest mobile marketing research conference series - Market Research in the Mobile World (MRMW). Kantar will be the series title sponsor for 2014, covering all four conferences in Asia, Europe, North America and Africa. “We are very pleased that Kantar has reaffirmed its commitment to MRMW for the fourth consecutive year. ...

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Conducting Mobile Marketing Research in Emerging Markets

At the 2013 MRMW North America conference in Minneapolis, USA, Sean Conry, vice president for the Business Development Mobile Solutions group at Confirmit, presented Heineken's mobile research initiatives in emerging markets, the likes of Africa and the Middle East. Conry began his talk by describing what he saw as the fundamental principles governing the practice of mobile research. He said that mobile res ...

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