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How Inbound Marketing Helps Outbound Marketing

Inbound marketing has the potential to significantly help outbound marketing efforts. It is typically "pull" style marketing that draws in customers through web searches, premium content, referrals and other means. Outbound marketing is typically mass marketing that indiscriminately speaks to an enormous audience and "pushes" the product directly to them instead of having them find it themselves. Recall Val ...

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Online Quali Quant gets real at Qual360 North America

Invoke Solutions’ Wayne Goodreau and Dialsmith’s David Paull preview the interactive, live research event they’re hosting at Qual 360 NA and chat about how technologies are converging to make real-time, online quali-quant studies a reality. How many market research conferences give their attendees the opportunity to observe a live research study in action? At the upcoming Qual 360 North America, delegates w ...

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Mobile is the best channel for seeking online consumer feedback?

Even the selfie phenomenon was eagerly tackled during the deftly handled presentation by Jason Jacobs, subject matter expert for Mobile Solutions at Confirmit. His talk at MRMW North America 2014 event in Chicago effectively demonstrated that mobile is the most suitable channel for use when one is seeking feedback from an online user. Confirmit's Jacobs shared several revealing insights gleaned from mobile ...

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Skibz – a Small Business Success Story

Helen Bristol was a young mother who liked her tinies to look presentable. And with that she had a problem. Her children were dribblers. If they didn’t wear their bibs all the time, they’d have soaking wet fronts to their clothes. But bibs are not exactly the height of baby fashion. They don’t look good when you take your children out and about. Helen lived in an English country town. There were some local ...

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Toluna appoints new Director for Australia and New Zealand

Toluna, an online panel and survey technology provider today announced the promotion of Neil Hayes to Director, Australia and New Zealand. Hayes will be based in Sydney, where he will spearhead and continue the growth of the business across Australia and New Zealand. Hayes - who has been promoted from his previous role as Account Director – has over ten years’ experience in market research. Prior to his car ...

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Toluna Incorporates Geo-Fencing Technology into its TolunaMobile Diary App

Toluna, leading market research panel technology provider, has today confirmed that its TolunaMobile™ Diary app now empowers clients to use geo-fencing capabilities to target respondents for survey research based on their specific location. TolunaMobile™ Diary is a versatile app that functions across smartphones and tablets. It is used by leading brands across a variety of sectors. Clients include a major s ...

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On Device Research Hires Tomlinson To Lead South-East Asia Operations

On Device Research, a mobile marketing research and sampling specialist, has hired former Research Now Client Development Director Martin Tomlinson as the Managing Director to lead the company’s South-East Asia operations. Tomlinson will be based in Singapore. On Device Research specialises in conducting marketing research via mobile devices. In three years of the company's existence, it has conducted more ...

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Google & LG’s Nexus 5 – A New Color Along With Other Updates

Thanks to a couple of accidentally leaked manuals and information, there is enough detail on the new Google and LG’s Nexus 5. We know quite a lot and that includes technical specs and features along with the pricing for the standard 16 GB version of the phone available at the Google Play Store- $349. Going back to previously leaked information, the Nexus 5 will have a 4.95 inch 1080p display along with a qu ...

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Gathering insight about your work-out with Nike+ Running Shoes

There is nothing quite like the kind of perfect workout you get with the help of an iPod or iPhone, iPod sensor and a pair of Nike+ running shoes. People who are regular with their exercise routine and assign high authorities to healthy muscle-building and toning workouts need to know about the benefits of having your iPod with you while working out. With just the right combination of music, physical activi ...

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Apple Unveils Lightest Full-Size iPad Air and Retina Display iPad Mini

The fifth generation of Apple’s iOS Tablets landed on Tuesday October 22 and along with those came a number of major changes. With the iPad Mini with Retina Display and iPad Air, Apple has taken a giant step forward in futuristic technology. First let’s take a look at the iPad Air; it has a body that is similar to the iPad Mini. The only difference is that it’s thinner (7.5mm) and more lightweight, weighing ...

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