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Brickstorming the future of qualitative research in 2025

We (brick)stormed our way into Qual 360 earlier this month (not the last dodgy pun to come - be forewarned!) with our hands-on workshop in which we shared our latest haptic tool. Joined by a truly inspiring bunch of sixty-odd qualies, our session was all about getting to grips with a methodology that facilitates participants’ active engagement through co-creation and inspirational problem solving. At Point- ...

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