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4 Promotional Marketing Methods For Small Businesses

SME MarketingSelf-promotion is often the key to a successful marketing venture. It allows the public to have a lasting impression in their mind and can be the boost a business needs in the early stages. The simplest way to go ahead with promotional marketing is to remain in the public eye for the longest time.

Promotional marketing need not take up a lot of time or money. Here are four simple methods that can be used effectively twice or thrice in a year for the best results:

Promotional Items
One thing that most people love to receive is a little extra. Getting a small promotional item at the end of the grocery check out line can put a happy spin on a stressful day. Well, that is how promotional marketing for small businesses can be quite successful. Stamp your name on basic yet useful items to giveaway.

Pens, notepads, coupons, coffee mugs and key chains can be purchased and stamped in bulk for this purpose. Marketing is all about making the brand visibility go up and this is an easy to achieve method that can be used once every six months for the best results.

Free Consultations
Potential customers have a volley of services from which they can choose. What they look for is a service provider that will understand their basic issue and address it accordingly. By offering free consultations, a service provider is giving up a small amount of time per customer in order to gain their trust and acquire future business.

Freelancers can benefit from offering free sessions, as can contractors and service providers. Fix a time of the day during which you offer one free consultation for fifteen to twenty minutes.

Tie Ups With Others
Launching a new product can be fairly difficult. It requires a lot of publicity and marketing. One way in which partnered promotional marketing can help is by tying up with other companies. Offer a heavy discount on your own product or give it for free on the purchase of another one.

Picking the partner product is the hardest part, so make sure to look for something that has high sales. An essential product that needs to be purchased weekly is the best bet in this case.

Enter A Contest
Turning a hobby or a creative skill into a business can be tough. It can be made simpler through competitive promotional marketing. Look for competitions happening nearby or online to gain traction. Entering contests to show off the skill attracts crowds and customers both!

About The Author

Jasper Lim

Jasper Lim is the CEO of Merlien Institute. He frequently reviews the state-of-art of the marketing research industry. Apart from his daily work, Jasper serves as an Editorial Board Member for the International Journal of Work Innovation. He is also an accomplished qualitative researcher with several peer-reviewed academic publications to his name.

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